The largest integrated producer of stainless steel in India, JSL Lifestyle Ltd, has established a partnership with Hippo stores, a modern retail destination. The collaboration intends to expand the company's brick-and-mortar retail presence and client base in the country.
JSL Kitchens is a name synonymous with best-of-breed design, superior fabrication and exquisite craftsmanship. Their collection is termite-proof, water-proof, corrosion-resistant and combustion proof, encouraging healthy stainless steel culture in Indian homes.
Now easily accessible for its customers, Jindal Kitchens will cater to customers that are looking for low maintenance and eco-friendly kitchen solutions, by offering a Lifetime warranty on their products. Their anti-resistant features conform to the highest standards of durability and sturdiness, and stand the test of time.
Rajesh Mohata, CEO and Executive Director, JSL Lifestyle Ltd, said, “We are thrilled to be a part of this collaboration with Hippo stores, which reinforces our contribution to the Indian governments "Make in India" initiative. Hippo store is India's first Omni channel Construction solution, providing the largest and most comprehensive selection of building construction materials on a single platform. This partnership will assist us in strengthening our customer relationships, distribution networks, and revenue profile. It’s important to grow with this brand as it increases JSL lifestyle Limited’s customer base and also help in brand awareness to new target audience.”
Amit Garg, Managing Director, Hippo Stores, said, “We are India’s first Omni-channel Construction solution, providing the most comprehensive and diverse range of building construction materials on a single platform. Our vision is to be a part of every new or renovated home, establishing long-term relationships with our customers by being a dependable, competitive, and convenient source for all building products and services. We are a Digital First, cloud-born company that focuses on using technology to rapidly build and optimize value throughout the entire building material value chain. This collaboration with JSL Lifestyle Ltd fits perfectly with our vision, and we look forward to a long-term relationship with such a prestigious organization.”
Given the variety of formats, physical stores, and digital platforms, Hippo Stores' Omni channel strategy will provide JSL Lifestyle Ltd customers with convenience. The physical store serves as an experience center, allowing customers to physically select what they want as well as interact in person with product experts for advice.