Lodha, launches the festive digital campaign featuring Jim Sarbh. The film takes the viewer on a journey of choosing the most thoughtful and all-encompassing gift that helps build a better life for us and our families. The film narrates the protagonist’s desire to find the most precious gift for his family, and further realizing what is better than gifting a great home. Highlighting the message of owning a home, the video conveys how a Lodha home offers a much-desired lifestyle.
Commenting on the campaign, Raunika Malhotra- President, Marketing, Lodha said, “We believe in building a better life for our community through our high-quality homes that focus on modern efficient design and great amenities, high-end services that ensure safety and comfort. This Diwali, we wish everyone welcomes this festival with the promise to make a better life for themselves and create celebrations and a joyous environment in their homes.”
Emphasizing the proposition of buying a home, Lodha has an ongoing offer of interest rate of 6.99% till 2024 across its world’s finest developments. The campaign goes live across the company’s social media platforms and websites supported by display and electronic ads across media networks.
