Strategic partner Maestro announced it successfully turned around the growth trajectory of Real Homes by Gada Developers by introducing new market communication, enhancing customer experience, and creating a sales process with professionals.
Real Homes, which was earlier launched as Anutham in 2019 but unable to take-off despite couple of launches for various reason, Through in-depth market research, Maestro was able to recognize the problems and the cause of inefficient sales. One of the setbacks reported was the interruption of Hadapsar Bridge which blocked the view of the building elevation. Another major setback was the lack of exclusive amenities that could otherwise be its unique selling point, besides the basic ones.
Soon thereafter, with a thorough examination, Maestro rebranded Anutham – now called Real Homes – and devised a new campaign strategy. As part of the new messaging, Real Homes presented itself as the “ideal residential location and wise choice for anyone looking to buy a non-frill apartment”. Maestro helped the realty company highlight other key features, including a hill view from the East side, retail facilities, garden-view apartments, and an upcoming metro station.
The strategic brand consultancy firm also contributed to revamping the existing sales approach and processes. Consequently, Maestro managed to boost the project’s sales and sold 70 percent of the inventory, thereby setting a new sales benchmark for its project that remained stagnant for two years.
Speaking on the announcement, Nitin Gupta, Founder of Maestro Realtek, said, “As a strategic business partner, we consider it our responsibility to help real estate developers and landowners bring their dream projects to life and achieve their goals. Our partnership with Gada Group commenced with a similar approach and the intent was clear: to establish a strategy that helps improve their brand visibility and conversion, aiding Real Homes to double sales and boost profits. Rebranding Anutham, repositioning its brand’s offerings and altering the messaging reinforced our objective and that of our clients. It gives us immense satisfaction and joy to have been able to support Real Homes’ sales growth.”
