Aurm, an asset protection firm providing safe-deposit locker services, announced that Vijay Arisetty, a veteran of the Armed Forces and founder of MyGate, has joined as Founder and Chief Executive Officer (CEO).
Vijay Arisetty, who also serves as the Founder and Chairman of the Board of MyGate, brings in a wealth of experience in the armed forces and expertise in residential security. He played a pivotal role in setting up Aurm, a company that partners with banks and real estate developers to provide safe-deposit lockers to customers.
“Aurm is addressing a major gap in the availability of safety deposit lockers in India, especially for the urban affluent individuals and households. Our aim is to provide state-of-the-art safety deposit boxes enabled with the latest technology that are accessible and provide a secure solution to this problem,” Vijay Arisetty said.
Vijay Arisetty was the driving force behind MyGate, India’s largest gated community app that has secured over four million residents across 25000+ gated communities. An alumnus of the National Defence Academy (NDA), he served as a pilot with the Indian Air Force for a decade. He’s a recipient of the prestigious Shaurya Chakra for his role in rescuing over 300 tsunami victims at Andaman & Nicobar Islands.
Having obtained an MBA from the Indian School of Business (ISB), Vijay Arisetty served as a Vice President at Goldman Sachs for a period of five years. He is also an experienced entrepreneur, having previously founded two other startups: A logistics start-up Pyngcabs and a food-tech start-up Kitchens Food.
The idea of Aurm was born from the need for a secure and convenient way to store and access valuables in urban clusters in India. Vijay Arisetty brought together Armed Forces veterans and experts in intrusion prevention technology, security risk and operations to build a state-of-the-art vault that is fully automated and accessible round-the-clock all through the year.
“Security and protection run in the company’s DNA. I see the discipline, eye for detail and process orientation that veterans bring to Aurm, which is critical to build trustworthy relationships with our customers and partners,” Vijay Arisetty said.
Talking about the deep research and consumer insights that preceded Aurm’s creation, Vijay said, “To understand the nuts and bolts of setting up and operating locker facilities, I spoke to more than 1000 families, bank officials, bank locker security personnel and regulatory authorities. I realized that 90% urban affluent Indians don’t have access to a locker. In addition, the existing infrastructure needs an upgrade to keep up with evolving methods of theft and armed robbery.” Aurm was built to address this massive shortage of safety deposit boxes in India.
