Nielsen inaugurates its new offices in Mumbai and Bengaluru to expand operations, drive growth and build on its tech innovation capabilities in India. Located in prime areas - Goregaon in Mumbai and Whitefield in Bengaluru- this move is part of the company’s broader vision to strengthen its regional presence, drive business growth, and enhance operations.
The Mumbai office, leased from Oberoi Realty Limited, spans 1,50,000 sq. ft., while the Bengaluru office, leased from Chalet Hotels Limited, covers 1,36,000 sq. ft., providing space for dynamic and flexible work environments. The new offices prioritise sustainability and employee well-being, incorporating energy-efficient systems, automatic lighting, and optimized water usage. Designed for collaboration, they feature huddle spaces, networking areas, and ergonomic furniture to enhance comfort and productivity. Each office can accommodate 1,500 employees, offering a workspace that supports teamwork, enabling employees to share ideas, experiment, and drive innovation.
Karthik Rao, CEO of Nielsen, said, “India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences, and advancements in data-driven insights." "The decision to establish new offices in India stems from the country's immense business opportunities and access to a highly skilled talent pool. This expansion aligns with Nielsen’s commitment to strengthening its R&D, sales, and operations capabilities, enabling us to serve clients better and drive innovation in this rapidly evolving market.”
He added, "India is a critical market for Nielsen, playing a pivotal role in our global growth and innovation strategy. As we continue to expand our presence, we are investing in new offices and deepening our collaborations across the industry. By forging strong partnerships, we aim to drive innovation, enhance data-driven insights, and deliver greater value to businesses navigating an increasingly dynamic media market. Our commitment to India extends beyond just growth; we are dedicated to fostering a vibrant ecosystem where talent, technology, and strategic alliances come together to shape the future of measurement and analytics."
Nielsen will open more offices across India, including Gurgaon and Hyderabad. As part of its commitment to India’s technology and analytics ecosystem, Nielsen recently signed a MoU with the Government of Maharashtra at the World Economic Forum 2025. The agreement marks an investment of Rs 450 crore into the state’s IT and ITeS sector, creating 1,100 new jobs, particularly in technical roles such as AI Experts, Data Scientists, Data Analysts, and other specialised technology positions. Additionally, before the Tata Indian Premier League (IPL) 2025, Nielsen collaborated with JioStar to provide advanced analytics solutions for its OTT platform, JioHotstar. This collaboration aims to establish new benchmarks for effective campaign measurement.
