PropEquity has launched a new business vertical "PropAlert" to provide real-time updates and actionable intelligence of construction activities of real estate projects to home buyers of under-construction properties.
PropAlert is the first and only solution in India specifically designed to safeguard the interests of homebuyers after purchasing under-construction properties. Through this innovative service, PropAlert proactively protects homebuyers from the risk of losing their lifetime savings by identifying and addressing potential issues with stalled projects before they escalate. This ensures that buyers are better equipped to make informed decisions and avoid falling into financial traps.
The NSE-listed firm said PropAlert is expected to generate a revenue of Rs 12 crore and gain subscribers upwards of 10,000 by September 2025. PropEquity is already providing the same project monitoring services to over 70 institutions & banks in 100+ cities & towns.
Commenting on this development, Samir Jasuja, Founder and CEO, PropEquity said, “PropAlert will usher in an era of enhanced transparency, relevant information & real time alerts for the homebuyer of under-construction properties. With an objective to protect the savings of homebuyers, PropAlert endeavours to bridge the knowledge asymmetry that exists between homebuyers and real estate developers. It will facilitate not just homebuyers in India but also NRI investors to monitor the progress of their under-construction properties at the click of a mouse.”
PropAlert operates on an unbiased audit conducted by in-house civil engineers who perform on-ground visits, capturing real-time pictures and collecting data across over 100 data points. This thorough process ensures that the information provided is accurate and reliable.
The company said it has invested over Rs 200 crore in the last 17 years in P.E Analytics Limited, the parent company of PropEquity and will continue to invest Rs 2 crore every month towards monitoring, tracking, and generating intelligence on projects and developers.
