Ridhira Group, a wellness-focused real estate company, announced the appointment of Vivek Chaturvedi as Senior Vice President of sales and marketing. In his new role, Vivek will be responsible for steering the company’s growth, devising strategic marketing initiatives, fostering strong relationships with key stakeholders, and leading sales efforts to enhance Ridhira’s market presence further. His appointment represents a significant milestone in Ridhira’s ongoing evolution as a wellness-oriented and sustainable real estate leader.
With over 17 years of experience across diverse sectors, including Real Estate, FMCG, Ed-Tech, and Energy in India and the Middle East, Vivek deeply understands growth, transformation, and market dynamics. Holding an MBA from XLRI Jamshedpur, his leadership has been key in scaling businesses and creating impactful marketing strategies for global brands such as HoABL, Lodha Ventures, Agthia, Monster Energy, Colgate-Palmolive, Kellogg’s, and Exide. Known for his pragmatic approach and focus on customer-centric innovation, Vivek has a proven track record of driving high-performing teams and delivering results.
Ritesh Mastipuram, Founder & Managing Director of Ridhira Group, said, “At Ridhira, we view real estate as a powerful catalyst for community transformation. It’s about crafting spaces beyond buildings, creating environments where people live, thrive, and realise their aspirations. Vivek’s leadership aligns seamlessly with this vision. His expertise in scaling businesses and understanding the pulse of the customer will be critical as we strengthen our market position and drive meaningful growth. We are confident that his leadership will help elevate Ridhira to new heights as we continue redefining real estate's future.”
In his new role, Vivek will lead Ridhira’s sales and marketing strategies, focusing on expanding the company’s reach, driving innovative sales practices, and enhancing the overall customer experience.
Vivek Chaturvedi said, “I’m honoured to join Ridhira, a company that stands at the intersection of innovation and impact. What excites me most is the opportunity to work with a team that’s deeply committed to building properties and creating enduring legacies that will serve future generations. We will push boundaries, drive innovation, and build a future where every space we create reflects our values, wellness, sustainability, and community. The journey ahead is full of potential, and I’m excited to be part of this next phase of Ridhira’s growth.”
This appointment marks the beginning of an exciting new chapter for Ridhira Group. With a solid foundation of delivering luxury residences and sustainable commercial spaces, the company continues to set the standard for excellence, transparency, and innovation. Under Vivek’s leadership, Ridhira is poised to accelerate its growth, explore new avenues for innovation, and continue its mission to create enduring legacies through exceptional real estate.
