Realatte has established itself as a trusted partner for over 300 developers, demonstrating a remarkable 15-year track record in real estate digital marketing. Their innovative and successful marketing techniques have propelled them to a leading position in the industry. From 10 to over 350 digital marketing professionals, Realatte has matured into a thriving agency. Furthermore, with operations in the UAE and the UK, the brand’s global reach extends beyond India.
Smartworld Developers, a leading name in Indian real estate, with Realatte, is pushing boundaries with its innovative "India's First Real Estate T20" campaign. This unique initiative aims to make owning a luxurious home in Gurugram more accessible than ever.
The campaign revolves around the number "20," symbolizing a series of exceptional benefits for potential buyers. Here's what sets it apart:20% Upfront Payment: Own your dream home by paying only a 20% down payment.
20% Additional Discount: Enjoy an additional 20% discount on your payment, further enhancing affordability. 20x Booking Amount: Receive 20 times your booking amount as an added benefit.
The campaign showcases two of Smartworld's most prestigious projects, One DXP and The Edition. And, to ensure the campaign reaches the intended audience, Realatte strategically leveraged 15+ relevant platforms like Moneycontrol, Times of India, and Vogue, alongside platforms like LinkedIn, Swiggy with Google, and Meta to create the right reach and impact. This targeted approach guaranteed the message resonated with individuals actively seeking luxurious homes in Gurugram.
Sharing his view, Nirav Gosalia, Co-founder of Realatte, said, “Highlighting its dedication to innovation and effectiveness, this victory and industry recognition represents a significant milestone for Realatte. In addition, as the digital landscape continues to evolve, Realatte is poised to stay ahead of the curve, leading the way in crafting compelling digital marketing solutions for the real estate industry.”
Commenting on the collaboration, Anuj Sharma - Senior Manager Digital Marketing at Smartworld Developer, said, “Realatte with their well-structured planning and team to ideate and execute campaigns is not just a digital agency but an asset to us. Their disruptive advertising is in line with a holistic approach to our digital advertising strategy, leveraging new technologies and best practices to stay ahead of the curve. Their research and level of detail have helped Smartworld’s T20 campaign reach new heights and generate ROI for us.”
Speaking on the partnership,Sachin Suri, Assistant Vice President - Marketing at Smartworld Developer, said, “Realatte goes beyond simply crafting strategies for their clients. They meticulously personalize each approach, ensuring it aligns perfectly with the client's unique needs and objectives. This deep understanding, coupled with strategic expertise, enables Realatte to consistently deliver exceptional results that surpass expectations. Realatte doesn't offer a one-size-fits-all solution, they tailor their strategies to each client, guaranteeing optimal outcomes. This personalized approach is what sets them apart and makes them a trusted partner for achieving success in the real estate industry.”
The "India's First Real Estate T20" campaign gained traction, generating over 100 million impressions, 1.5 million clicks, and reaching over 40 million potential buyers. The campaign displayed a full-funnel approach, and accurate targeting resulted in over 1000 inquiries so far. Realatte, co-founded by Mayank Vora, Nirav Gosalia, Harish Patel, Rahul Goyal, and Rohan Shah, has consistently spearheaded digital marketing strategies through collaborations with major players in the real estate sector.
