Asian Granito India Limited (AGL), a leading brand in luxury surface products such as Tiles, Marbles, Quartz, and Bathware solutions has taken a strategic leap into sanitaryware production. The Company has commenced commercial operations at its wholly-owned subsidiary, AGL Sanitaryware Pvt. Ltd at Morbi. With a strategic shift from third-party sourcing to internal manufacturing and a comprehensive product portfolio, company aims to position itself as a top player in the sanitaryware space, paralleling the success it has achieved in the tiles sector.
Company expects turnover of around Rs 400 crore from sanitaryware and bathware division in five years. AGL Sanitaryware Pvt. Ltd has completed the construction of the plant. Installed capacity of the sanitaryware plant is 0.66 million pieces per annum and it commenced commercial operation on 1st October 2023. The Company offers an extensive range of over 300 SKUs in Sanitaryware & Bathware.
Morbi, known as India's hub for Ceramic Tiles & Sanitaryware, plays a pivotal role in AGIL's expansion strategy. The region accounts for more than 80% of the country's total production in this sector. Sanitaryware venture follows the company's successful rights issue in May 2022, where the company raised Rs 441 crores. The proceeds were utilized to set up two new state-of-the-art manufacturing facilities in Morbi, dedicated to value-added luxury surfaces and bathware segments, including Glazed Vitrified Tiles (GVT) and Sanitaryware.