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Asian Paints Celebrates Pride, Skill and Spirit of Contractors

Asian Paints Celebrates Pride, Skill and Spirit of Contractors

BY Realty+
Published - Tuesday, 27 May, 2025
Asian Paints Celebrates Pride, Skill and Spirit of Contractors

Behind every beautiful home is a community of unsung heroes — the contractors who bring dreams to life with skill, heart and dedication. To honour their extraordinary contributions, Asian Paints unveils Season 6 of its deeply moving series Kaamyabi ke Rang — a tribute to the passion and perseverance of those who turn walls into stories.

Amit Syngle, Managing Director & CEO of Asian Paints stated, “Kaamyabi ke Rang is not just a campaign — it’s a celebration of the people who are at the heart of everything we do. Over the years, we’ve seen painters and contractors grow from small beginnings to becoming respected professionals in their communities. Their journey has been inspiring, and we’re proud to have walked alongside them — not just as a brand, but as a partner who truly believes in their potential. Through training, support, and recognition, we’ve tried to give them the tools and encouragement they need to grow — in their work and in their lives. It’s their spirit, pride, and dedication that truly bring homes to life, and we’re honoured to share their stories with the world.”

The season unfolds through four emotionally rich episodes, each highlighting a real-life contractor from a different part of India. Trained at the Asian Paints Beautiful Homes Academy, these individuals have not only sharpened their skills and mastered the art of high-end finishes but also transformed their lives in the process. Kaamyabi ke Rang continues to be a heartfelt platform; one that celebrates the artistry, skill, and dignity of the painter community who bring life, colour and beauty into our homes.

Season 6 brings in an even more diverse range of contractors, each trained in advanced techniques and design textures. Every episode stands out with its own theme, tone, and emotional arc. Celebrated as tales of resilience, skill, and aspiration, these are not just stories of professional growth but of identity, empowerment, and pride.

 The first episode follows Junaid Kazmi, a spirited painter from Delhi whose optimism remains undeterred by life’s many challenges. Told through a light-hearted, comic tone, this episode captures the joy behind his success. In the second episode, we meet Amrut Ben, a woman contractor from Madhapar, Gujarat whose quiet strength and perseverance help her carve a niche in a traditionally male-dominated field.

The third story features a young, tech-savvy contractor from Bunty Bind from Varanasi who represents a new generation of professionals, blending digital tools with on-ground expertise. The final episode takes us to Vizag to meet a true artist Ganniraju Siripura, someone who has devoted his life to mastering the craft of painting with heart and soul.

This season also brings a fresh take on storytelling. Instead of the contractors narrating their own stories like in earlier seasons, Season 6 introduces a unified narrative voice — a single, poetic narrator whose warm, reflective tone ties all four stories together. This change helps create a more connected and emotional experience, while still allowing each contractor’s story to stand out in its own unique way.

https://www.youtube.com/playlist?list=PL2BHpqroisHb-eu1y7eC-wYprDuvm-UYw

Over the past decade, the Asian Paints Beautiful Homes Academy has grown from a skills-building initiative into a platform that shapes stronger careers, more confident professionals, and a future-ready home décor industry.

 By specializing in areas such as paint application, waterproofing, wood finishes, mechanization, and soft skills like customer service, the Academy has created meaningful career opportunities for individuals across India. It has conducted over 2.1 million training sessions, reaching around 900,000 people to date.

The Academy has not only elevated individual craftsmanship but has also contributed to community well-being. As highlighted in the recent Impact Assessment report, 79% of participants reported an increase in monthly income, 88% experienced a rise in the number of assignments received, and 86% gained newfound social respect within their communities. Nearly 80% of trainees would recommend the program, a powerful testimony to its effectiveness.

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