Asian Paints unveils initiatives that showcase the soul of Tamil Nadu. The special heritage-inspired festive pack of Asian Paints Royale Glitz, their luxury interior emulsion, adds colour and becomes a bridge to tradition.
Adding to the festive cheer, 22 MTC buses have been transformed into art showcases adorned with designs inspired by the Asian Paints Royale Glitz special edition festive packs. It's more than just paint; it's a celebration of culture and a genuine connection to the heart of Tamil Nadu's festivities.
Tamil Nadu's rich cultural heritage is woven with the threads of ancient temples, performance and fine arts, and timeless Tamil architecture. And Asian Paints’ special Festive Pack of Royale Glitz pays homage to these cultural cornerstones. Equipped with the in-mould labelling (IML) packaging, the Asian Paints Royale Glitz festive pack features an exciting Augmented Reality (AR) feature. By scanning the QR code on the pack, consumers will be taken on a delightful journey through the heritage of Tamil Nadu via a musical symphony titled 'Tribute to Tamil Nadu'. The video that has been released digitally is a captivating walkthrough of the many marvels of Tamil Nadu from the Meenakshi Temple to the Thanjavur Palace with a catchy beat in the background.
The vivid hues in the packaging are inspired by the magnificent Gopurams framing the skyline and striking Athangudi tile work. These rich colours beautifully contrast with the intricate gold design work inspired by the world-famous Kanchipuram silk weavers. The design also portrays the graceful poses of Bharatanatyam and Karakattam dancers and depictions of Thanjavur temples renowned for their intricate carvings.