Asian Paints’ new advertisement reinforces exterior wall paint Ultima Protek as the ultimate ‘lamination paint’, offering the toughest of protection against severe rain, sun and dust.
Featuring popular southern actor and comedian Sathish Muthukrishnan as Chandru, the ad humorously showcases the exceptional features of Ultima Protek. It also highlights the cutting-edge Lamination Guard Technology which makes it the top choice for consumers.
The TVC features the main lead, Chandru, a proud homeowner who recently painted his home with lamination paint, Ultima Protek. The film showcases various seasons, where neighbours approach him marveling at his home's stunning appearance after facing severe weather conditions.
From scorching summer heat to incessant monsoon rains and heavy storms and dust, no matter what the home keeps shining. As the house stands firm and undamaged, and each neighbor is clearly impressed in every situation, Chandru can't wait to share the name of his lamination paint. However, every time he tries to reveal the name, a neighbour says it first. With admiration, each neighbour refers to him as Super Chandru.
Amit Syngle, MD and CEO, Asian Paints, shared, "Our new TVC underlines the essence of lamination protection through the relatable narrative of 'Super Chandru'. The ad film solidifies Ultima Protek as the best lamination paint available today for your homes."
Prem Narayan, chief strategy officer, Ogilvy India, added, “Consumers in the region associate ‘lamination paint’ as a convincing barrier against adverse weather. Past campaigns made lamination paint benchmarks for exterior paint. Adding to the same, the new campaign strengthens the association of Asian Paints Ultima Protek with ‘lamination paint’.”
Capital City of India now has a fresh address for an innovative and latest range of AGL Tiles, Marble, Quartz, Sanitaryware and Faucets, all under one roof.
