Asian Paints' New Collection of Wall Coverings Celebrates Indian Craftsmanship

Asian Paints has launched INK, a new series of handcrafted wall coverings, which Amit Syngle, MD & CEO of Asian Paints Ltd says is a “celebration of Indian crafts and artisans”.

Titled Wandering Lines, the inaugural collection features six distinct edits with patterns designed to evoke global sensibilities yet with their hearts firmly rooted in India. The La Casa range, for example, uses Indian block-printing techniques to create vibrant geometrical motifs reminiscent of Azulejos tiles.

While the collection is adaptable to individual requirements, what makes it truly bespoke is that each wall covering is produced at the newly opened AP Atelier in Jaipur.