Asian Paints Unveils #Justlikemoms Campaign

Asian Paints has launched a series of three digital films aimed at taking millennials and younger millennials on a nostalgic trip. The films highlight the sweet realization of how we are slowly but surely turning into our mothers with a playful campaign, #JustLikeMoms.

Just like every mother has the innate ability to transform homes into a sanctuary with her love, laughter and warmth, Asian Paints vibrantly transforms homes with their diverse offerings.

Conceptualized by FCB Kinnect, each of the digital films capture the value of mothers through playful narratives, focusing on familiar dialogues and gestures that resonate across generations. From the infamous "Yeh toh ghar pe bhi banjayega" (We can easily make this at home) to the classic eye rolls accompanied by "Kids these days," these films explore how we are gradually adopting our mothers' mannerisms.

The films seamlessly incorporate Asian Paints' key brands including Royale Play textures, Sabyasachi for Nilaya furnishings, and ezyCR8 DIY range. While these flagship products play a significant role in the narrative, they are tastefully integrated without overshadowing the emotional core of the stories.

Speaking on the campaign, Madhura Haldipur Senior Creative Director, FCB Kinnect said, "The #JustLikeMoms campaign for Mother’s Day by Asian Paints is all about celebrating the timeless bond between mothers and children in a lighthearted and relatable manner. We wanted to evoke a sense of nostalgia and warmth while showcasing Asian Paints' products seamlessly integrated into everyday life." She further added, “While digital-first campaigns are still relatively new territory for many brands and agencies, Asian Paints and FCB Kinnect have successfully cracked the code with these modern-day Mother’s Day films.