Crompton Introduces Its Largest R&D Center in Mumbai

Over the last few years, Crompton Greaves Consumer Electricals Ltd. (CGCEL), India’s leading electrical brand, has been focusing on offering consumers meaningful innovations to create sustainable competitive advantage. To better equip the company to execute this strategy, CGCEL has set up its largest Research & Development (R&D) center in Vikhroli, Mumbai called the Crompton Experience & Innovation Centre. The new R&D center will further help Crompton accelerate its efforts to bring new customer centric innovation by intelligent application of the latest smart, and efficient technologies. Since its inception in 2015, product innovation has always been the key focus area for the company. While prominent products like ‘Anti-Dust’ Fans, ‘Air 360’ Fans as well as ‘Anti -Bac’ LED Bulbs, among others have been launched in the past few years, almost 15% of the annual sales comes from products launched in the last 12 months. The company now plans to double its investment in R&D over the next 3 years across its flagship product lines in Fans, Appliances, Pumps and Lighting. Spread across 50,000 square feet and equipped the latest state-of-the-art equipment for smarter technologies, the new center will undertake research and development in significant consumer applications coupled with advanced technology enhancements such as IoT, energy efficiency, and solution development. The company has already developed a strong line-up of smart products in the IoT space like IoT Lamps and Battens, IoT Coolers and IoT Smart Plugs. The R& D center is equipped with the latest laboratories and facilities to enable fast prototyping and testing. In addition, it has a dedicated “customer experience zone” where various solutions can be tested with focused consumer groups and built upon. Talent also being paramount to the company’s R&D, Crompton will be ramping up its hiring with 200 engineers for the new center across branches of Mechanical, Electronics, Software, IT and Data Engineering and User Centric Designs (ID design-product design) capability. Shantanu Khosla, Managing Director, Crompton Greaves Consumer Electricals Ltd. Said- “Our new investment will help us better address the challenges and advance the company’s strategic growth in the consumer electrical space as well as sustain our market leadership through innovation.” Mathew Job, CEO & Executive Director, Crompton Greaves Consumer Electricals Ltd. further added, “The new R&D facility will strengthen our ability to do so and move us forward in our quest to become the most innovative company in the industry”. Speaking about the opening of the company’s latest R& D center, Sanjeev Agrawal, Vice President – Innovation & CTO, Crompton Greaves Consumer Electricals Ltd. added, “Our new R&D center launch is part of our overall strategy to speed up the development of product innovations that can address the problems of the consumer and provide a more comfortable and convenient home. By accelerating our innovation efforts, we are also adding new skillsets and an internal ecosystem of performance and practice. We believe that consumer centric innovation coupled with new and advanced technologies will not only help us stay ahead of the game but also be a world class (Make in India) consumer brand.”