Godrej appliances today launched its range of front load fully automatic washing machines under its sub brand Godrej Eon. This range of machines comes equipped with a new feature called Allergy Protect, a superior wash programme, certified by Allergy UK that is effective in getting rid of seven common allergens and bacteria.
The company informed that Allergy Protect focuses not only on removing visible stains from clothes but also invisible allergens and bacteria allowing for a truly pristine wash. It also consumes less energy and water as it features another ground-breaking innovation - Eco-Balance technology, which optimizes water and electricity consumption depending on the size of the load, the company said.
Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, said, “We have always been at the forefront when it comes to providing differentiated solutions in washing machines. We were the first to introduce toughened glass lids, colour options in washing machines, steel drum in semi-automatic washing machines, water and power sensing DAC technology and ultra-sonic wash technology. With our new technologies, Allergy Protect and Eco Balance in our front load washing machines, we have raised the bar on innovation even higher. We are already among the fastest growing brands in the washing machine category and with this new range, we intend to consolidate our position in the category.”
The brand aims to capture 10% market share in the front load fully automatic washing machine category by 2020. The new range is available in capacities of 7Kg and 6Kg. It will be priced at between Rs. 27000-Rs. 34500.
