E - PAPER

CURRENT MONTHS

LAST MONTHS

VIEW ALL
  • About
  • TEAM REALTY+
  • CONTACT US
  • SUBSCRIBE
  • HOME
  • NEWS ROOM
  • COVER STORY
  • INTERVIEWS
  • DRAWING BOARD
  • PROJECT WATCH
  • SPOTLIGHT
  • BUILDING BLOCKS
  • BRAND SYNC
  • VIDEOS
  • HAPPENINGS
  • E-MAGAZINE
  • EVENTS
    • EVENT CALENDAR
    • UPCOMING EVENT
    • PAST EVENT
search
  1. Home
  2. ALLIED

Indigo Paints Forays Into Waterproofing, Construction Chemicals

Indigo Paints Forays Into Waterproofing, Construction Chemicals

BY Realty Plus
Published - Saturday, 25 Mar, 2023
Indigo Paints Forays Into Waterproofing, Construction Chemicals

Indigo Paints is planning to enter the allied segment of construction chemicals and waterproofing, in order to compete with existing players who, derive about a tenth of their revenues from this segment. The company is also gearing up to increase its presence by expanding its sales force by 40 per cent in the next few months. It is also intending to expand into larger towns and cities, where it is still largely underpenetrated having focused mostly on tier 3 and 4 towns.

The company is also unfazed by the entry of Grasim Industries into the paints business. The management of the company met Nuvama Institutional Equities and detailed its plans. Most paint companies offer waterproofing and construction chemicals as part of their portfolio since it is closely allied with the paints sector and offers long-lasting effects. With other paint players getting over a tenth of their revenues from construction chemicals and waterproofing products, it makes sense for Indigo to enter this segment as well.

Being a late entrant in the paints industry, the company is plugging gaps in its distribution and reach by increasing its sales force by 40 percent in the next few months. Simultaneously, it is also expanding into larger towns and cities, primarily tier 1 and tier 2 cities, as it is currently mostly present in smaller towns and cities.

  • TAGS :
  • Indigo Paints
  • allied
  • construction
  • chemicals
  • Grasim Industries

RELATED STORY VIEW MORE

Apsuja Infratech & Simpliforge Creations to Build World's 1st 3D Printed Temple
WoodenStreet Opens its Tenth Store in Delhi NCR
Brightcom Group Announces Strong FY 2022-23

TOP STORY VIEW MORE

White Domus Luxury Furniture Collection for Father's Day

White Domus Luxury Furniture Collection for Father's Day

02 June, 2023

Dash Square Offers Array of Exclusive Furniture on Father’s Day

02 June, 2023

L&T to Build Renewable Energy Infra at NEOM’s World’s Largest Green Hydrogen Plant

02 June, 2023

NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT MONTHS

  • LAST MONTHS

Subscribe To Realty+ online



REALTY+ SPECIAL ISSUES


  • THE TECH TITANS 2022

  • COFFEE TABLE BOOK 2022

  • Anniversary Issue 2022

  • Anniversary Issue 2020

VIDEO GALLERY VIEW MORE

Realty+ Indian Digital Excellence Awards Virtual Conclave 2023
Get connected with us on social networks!
ABOUT REALTY+

Started in 2004, Realty+, an exchange4media group publication is one of the most respected real estate magazines in India with offices in Delhi, Mumbai and Bengaluru.

Useful links

HOME

NEWS ROOM

COVER STORY

INTERVIEWS

DRAWING BOARD

PROJECT WATCH

SPOTLIGHT

BUILDING BLOCKS

BRAND SYNC

VIDEOS

HAPPENINGS

E-MAGAZINE

EVENTS

OTHER LINKS

SITE MAP

GDPR-COMPLIANCE

COOKIE-POLICY

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

tripti@exchange4media.com
realtyplus@exchange4media.com

+91 98200 10226


Copyright © Realty Plus Magazine.