E - PAPER

CURRENT MONTH

LAST MONTH

VIEW ALL
  • HOME
  • NEWS ROOM
  • COVER STORY
  • INTERVIEWS
  • DRAWING BOARD
  • PROJECT WATCH
  • SPOTLIGHT
  • BUILDING BLOCKS
  • BRAND SYNC
  • VIDEOS
  • HAPPENINGS
  • E-MAGAZINE
  • EVENTS
search
  1. Home
  2. ALLIED

JSW Paints Launches Rangon Ka Khel 2.0 Campaign For IPL

JSW Paints Launches Rangon Ka Khel 2.0 Campaign For IPL

BY Realty+
Published - Monday, 14 Apr, 2025
JSW Paints Launches Rangon Ka Khel 2.0 Campaign For IPL

JSW Paints has announced the launch of its latest campaign for IPL 2025 – Rangon Ka Khel 2.0. Building on the success of its previous edition, this year’s campaign is a vivid celebration of Cricket, colour, and community, brought to life through a captivating anthem and film conceptualised by TBWA\India.

The film opens with a classic gully cricket scene, delightfully interrupted by cricket legends Sunil Gavaskar and Mithali Raj. Their arrival marks the beginning of a striking visual transformation, where children, families, and cricket icons come together to repaint a neighbourhood with team-inspired hues from JSW Paints’ vibrant portfolio. Set to the energetic anthem ‘Rangon Ka Khel Hai’, the film is a tribute to the game’s power to unite and inspire.

This year, JSW Paints has forged partnerships with eight teams across the Indian Premier League (IPL) and the Women’s Premier League (WPL), marking one of the brand’s largest associations. The partnerships include Delhi Capitals (DC), Kolkata Knight Riders (KKR), Sunrisers Hyderabad (SRH), Rajasthan Royals (RR), Chennai Super Kings (CSK), and three WPL teams – Gujarat Giants, Delhi Capitals, and UP Warriorz.

Sundaresan A S, Joint MD & CEO of JSW Paints, said, “Cricket today is an energising festival of colours and emotions. With ‘Rangon Ka Khel 2.0,’ we aim to capture this essence, reinforcing our connection with millions of cricket fans. With cricket legends, community spirit, and our vibrant range, we wanted to capture how colours can thoughtfully turn any space into something beautiful.”

Ashish Rai, Chief Business Officer, JSW Paints, added, “At JSW Paints, we believe that Cricket has the power to inspire and bring people together. Our expanded partnership with IPL and WPL teams this year reflects our commitment to connecting with fans on a deeper level. ‘Rangon Ka Khel 2.0’ is not just a campaign; it’s a celebration of the passion, energy and unity that Cricket and colours create together.”

Govind Pandey, CEO of TBWA\India, shared, “Rival colours light up the field, but the colour of love for the game never changes – spreading the spirit of celebration to every home. This anthem celebrates Cricket’s magic – vivid, vibrant, and unifying. The film’s theme is also a gentle reminder that when we choose to ‘Think Beautiful’, even the impossible begins to bloom into possibility.”

Russell Barrett, CCO, TBWA\India, added, “Our campaign brings together the energy of IPL, the excitement of cricket fans, and the unifying spirit of the game. ‘Rangon Ka Khel 2.0’ is an evolution of our celebration of the passion and unity that Cricket brings, and we are thrilled to take this journey forward with an even bigger presence in IPL 2025.”

RELATED STORY VIEW MORE

Large Cement Companies Report Volume Growth
InvITs In India Eye Tripling The AUM In Next Five Years
Knest Receives Rs 300 Cr Investment from Lighthouse Funds

TOP STORY VIEW MORE

Retail as a Real Estate Anchor: Redefining Tier 2 Cities

Umang Jindal, Founder at Homeland Group talks about driving urban growth through commercial projects.

29 May, 2025

US Based Panattoni To Invest €100 Million In India’s Key Industrial Hubs

29 May, 2025

Africa’s Dubai — Lagos Mega-City With Luxury Homes

29 May, 2025

NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT MONTH

  • LAST MONTH

Subscribe To Realty+ online




Get connected with us on social networks!
ABOUT REALTY+

Started in 2004, Realty+, an exchange4media group publication is one of the most respected real estate magazines in India with offices in Delhi, Mumbai and Bengaluru.

Useful links

HOME

NEWS ROOM

COVER STORY

INTERVIEWS

DRAWING BOARD

PROJECT WATCH

SPOTLIGHT

BUILDING BLOCKS

BRAND SYNC

VIDEOS

HAPPENINGS

E-MAGAZINE

EVENTS

OTHER LINKS

TERMS AND CONDITIONS

PRIVACY-POLICY

COOKIE-POLICY

GDPR-COMPLIANCE

SITE MAP

REFUND POLICY

Contact

Mediasset Holdings 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

tripti@exchange4media.com
realtyplus@exchange4media.com

+91 98200 10226


Copyright © 2024 Mediasset Holdings.
Rental Mobil bandung,Sewa Mobil Bandung, Rental bandung, Sewa Mobil, Jual Mesin Antrian, Harga Mesin Antrian, Mesin Antrian Murah, Jual KIOSK,Mesin Antri, Berita Terkini, Info Bray,Info Tempat Wisata,Portal Berita,Jasa Website