Shalimar Paints, a pioneer in the Indian paint industry with a legacy of over 120 years, has launched ‘Smart Bharat 2-in-1 Paint’ at the channel partner’s meet in Phuket, Thailand.
Shalimar Paints also launched ‘Mela Series’- Affordable Excellence for Every Home. Mela series of products is a budget-friendly paint range designed to bring vibrant colour and durability to homes across India. It includes a comprehensive basket of products: undercoats and enamel for wood and metal, as well as water-based primer and distemper for walls.
Recognizing a significant market gap, Shalimar Paints conducted extensive research and identified that more than 50% of walls in India, especially in rural and remote areas, remain unpainted. With a commitment to innovation and a mission to make quality paint accessible to all, the company has introduced the Mela Series as a solution to bring life and colour to these raw surfaces. The Mela Series stands out not only for its affordability but also for its performance. By addressing the specific needs of emerging markets, Shalimar Paints continues to reaffirm its position as a brand that blends tradition with innovation.
The launch of these new products underscores Shalimar Paints' ambitious growth journey. As a trailblazer in the dynamic paint industry, the brand continues to set benchmarks with its unwavering dedication to quality and innovation. The event also marked the celebration of the remarkable success of its HERO and ZERO DAMP ranges, known for their exceptional quality and optimal finish, which redefine industry standards.
Shalimar Paints announced its entry into the masking tapes, sandpaper, spray paints, and wood adhesives categories. These products aim to strengthen the paint company’s portfolio and provide a more holistic experience to its customers.
