Shyam Steel, producer and manufacturer of primary TMT bars, announced its association with IPL franchise Lucknow Super Giants as the principal sponsor of the franchise. The association will help Shyam Steel to enhance its brand and business presence across the HSM markets and nationally. The 16th edition of Indian Premier League will begin soon at Narendra Modi Stadium, Ahmedabad.
Aligned to the association, the players and official members of Lucknow Super Giants team will be sporting the Shyam Steel logo on the back of the official match day jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The brand will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across, print, outdoor, television, digital and social media platforms which will run through entire duration of the tournament. The duration of the association is three years.
Shyam Steel will leverage the association to enhance its brand awareness, build relevance and engage with the target audience. The partnership with Lucknow Super Giants will help brand Shyam Steel to instantly connect with the millions of viewers watching the event across India and abroad. The brand has also planned a series of activations across digital and traditional platforms to grow stakeholder engagement and brand recall.
