SOMANY Ceramics has rolled out a new campaign featuring Salman Khan and Varun Sharma. The ads focus on SOMANY’s product range, with Salman showcasing offerings like the VC Shield and SOMANY Max, while Varun highlights Durastone tiles, Ezy Fix Adhesives, and Slipshield tiles in his signature style.
The campaign takes a straightforward route—presenting tiles and adhesives in a way that connects with daily life. With Salman’s no-nonsense approach and Varun’s light touch, the duo brings a mix of practicality and humour to the ads.
“We’re thrilled to have Salman and Varun as the faces of this campaign. Their unique personalities bring a wonderful blend of strength and approachability, resonating perfectly with SOMANY’s philosophy. Through this campaign, we want to reinforce our focus on quality and our deep-rooted connection with the Indian market. Both the actors truly embody the essence of ‘Zameen Se Judey,’ and we believe their association will further strengthen our bond with consumers,” Anshuman Chakravarty, Head of Marketing, Somany Ceramics, said.
SOMANY’s latest push is all about showing its products as part of everyday living, minus the frills. Whether it’s strength, durability, or just sticking things together, the campaign has something for everyone looking to build or fix.
