Dorby, India’s leading surface decor brand working towards turning creative ideas into reality, has unveiled its state-of-the-art immersive space, the 'Dorby Experience Center,' located in Kirti Nagar, Delhi. The futuristically-created experience center will serve a multidimensional purpose, catering to multiple stakeholders in the industry.
The Dorby Experience Center is not limited to showcasing laminates, it aims to introduce a diverse range of products including upcoming launches such as plywood and decorative items. The surface decor brand also intends to position the center as a welcoming creative workspace for the A&D community, including architects, designers, and freelancers.
Mehul Agarwal, Director and CEO of Dorby, said, " In today’s world where digitization has taken center stage, we still believe in the significance of tactile experience. With this experience center, we are not just selling products, we are creating an immersive experience for the A&D community and consumers. Our center is designed to emphasize the importance of touch and feel. Here, customers can immerse themselves in experiencing our products firsthand and making informed decisions. Unlike traditional dealer outlets, our Experience Center will witness a meticulously-curated range of products. Customers will have access to limited edition products and a unique shopping experience.”
He further added, "North India has always been a brand-conscious market, and opening a one-of-a-kind experience center in Delhi will certainly give us an edge over our competitors. It’s a win-win situation for us, as Delhi will act as the epicentre of marketing our products in the markets of Punjab, Haryana, Uttar Pradesh, Jammu & Kashmir and Himachal Pradesh. This strategic decision positions Dorby to thrive in a market where consumers appreciate and are willing to invest in quality brands. We are excited with the launch of this experience center and look forward to offering our customers an enhanced experience of our collections.”
The overarching goal of Dorby is to offer top-notch products to meet the diverse needs of new-age customers. By transforming its experience center into a creative hub for professionals from the architecture and design community, the brand is allowing them to converge and collaborate with Dorby to unlock innovation and produce such differentiated products for end users.
Dorby is embracing an exclusive, appointment-only model at its experience center to ensure a personalized and immersive experience for visitors. The appointment-based system guarantees that each visitor, whether a customer or an architect, receives undivided attention from a dedicated representative. This approach aims to create a focused and tailored interaction, allowing visitors to explore Dorby's products at their own pace.
Dorby further plans to expand its footprint with upcoming experience centers in Mumbai, Chennai, and Kolkata.
The Dorby Experience Center will remain open six days a week, except on Mondays. Visit the Dorby Experience Center: Kirti Nagar, Delhi (B-86, Mansarovar Garden, Kirti Nagar, New Delhi-110015, India)
