Walplast Demonstrates Strong YoY Growth in HomeSure Portfolio

Walplast Products Pvt. Ltd, a prominent leader in building materials production and the third-largest manufacturer of Wall Putty in India, proudly announces significant moves in its capacity expansion plans.

In line with its growth strategy, Walplast has recently commercialised two new plants, reinforcing its manufacturing capabilities in the South. The plants located in Chennai and Perundurai, Tamil Nadu, specialise in White Products and boast capacities of 150,000 metric tonnes per annum and 180,000 metric tonnes per annum, respectively. Going ahead, the company is set to add two more plants in the upcoming fiscal 2024-2025, further consolidating its position in the market.

The first of these two plants, scheduled for June 2024 is located in Nanhwara, Katni, Madhya Pradesh, will house a Grinding Unit for Wall Putty and White Products. With an impressive capacity of 600 metric tonnes per day and 216,000 metric tonnes per annum, this state-of-the-art facility will feature cutting-edge technologies such as the latest Vertical Roller Mill GU and a high-intensity blender. It will also include a sewage treatment plant, demonstrating Walplast' commitment to environmental sustainability. Simultaneously, in June 2024, the company will also open  a plant in Khapoli, Maharashtra, adding Grey Products (Tile Adhesive, Block Jointing Mortar & Ready Mix Plaster) to its portfolio, with an annual capacity of 100,000 tonnes.

Walplast' HomeSure portfolio has experienced remarkable Y-o-Y growth across various product categories, reflecting its commitment to meeting the evolving needs of customers. Impressively, Our Homesure Tile Ex Tile Adhesive brand recorded a 51% volume increase, with the highest growth observed in Rajasthan, followed by Maharashtra, Gujarat, Punjab, and Tamil Nadu. Similarly, the Homesure WallEx AAC Blocks experienced a remarkable 151% growth in Tamil Nadu, while Homesure GypEx Gypsum Plaster saw a substantial 101% increase in volumes.

Additionally, Our Homesure Scratch Ex Textures boasted a notable 35% volume growth in Jharkhand. Our Homesure GypEx Gypsum Boards portfolio also saw a commendable 24% rise in volumes across Maharashtra, Gujarat, and Madhya Pradesh. The company also successfully launched two new products last year, namely Homesure W-shield (Waterproofing solutions) & Homesure Master Touch Paints (Emulsions, Primer. Distempers), further diversifying its product portfolio and consolidating its position as a leader in the industry.

Kaushal Mehta, Managing Director, stated " Our recent expansions and the enhancement of the HomeSure portfolio exemplify the fusion of innovation and customer-centricity, resulting in impressive year-on-year growth across various categories. These advancements go beyond mere expansion; they embody our steadfast commitment to delivering excellence. With the introduction of new plants equipped with state-of-the-art technologies, we are not only optimising our production capabilities but also setting new benchmarks for the industry. Each step in our growth represents a move toward a future where quality, innovation and sustainability are intrinsic to our ethos. It is gratifying to witness the tangible impact of our efforts as we continue to catalyse progress in India's dynamic construction landscape."

With a network of 800+ active Distributors, 6000+ Dealers, over 65,000 influencers and exporting to more than 23 countries, the Homesure division continues to be a preferred choice in the construction ecosystem, providing superlative customer experiences on product performance, solutions, and services.