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Walplast Products Pvt. Ltd announced the launch of Homesure Mastertouch, its new paint brand. This expansion of their wall solutions portfolio includes high-quality Acrylic Distemper and Primers for interior and exterior walls.
With a strong reputation for superior customer experience, Walplast has been delivering top-quality products and innovative solutions for over four decades. The introduction of Homesure Mastertouch paints reflects the company's commitment to providing customers with a secure, elegant, and pleasant environment for their homes.
Kaushal Mehta, Managing Director of Walplast Products Pvt. Ltd emphasized the brand's dedication to quality, stating, “Every product that Walplast offers has been successful because of the product quality and value proposition it offers. 'MasterTouch' has been designed with our customers in mind, addressing the need for a secure, elegant, and pleasant environment. MasterTouch Acrylic Distemper & Primers will bring that vision to life.”
MasterTouch paints from Walplast come with a range of features, including tough washable properties, high stain resistance, and excellent flow, providing a seamless finish without brush marks. This combination of features leads to low maintenance walls for customers, offering a hassle-free experience.
Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, stated, “The new MasterTouch Primer; Distemper products bring numerous advantages to the market. They are zero solvent, low in VOC (Volatile Oil Content), and free from heavy metals, making them an excellent alternative for individuals seeking a safe and sustainable solution. Additionally, they offer a gloss finish and excellent opacity, providing superior coverage and enhancing the appearance of the topcoat. These products have been designed with anti-chalking properties, thereby increasing the lifespan of the paint with robust durability and protection for both interior and exterior walls.”
Walplast's expertise in walling solutions, caring for 12 million square feet of walls every year, is now extended to their paint product line. This commitment to wall care is reflected in the brand promise, "Deewaron Ke Deewane" (Mastertouch paints are obsessed with your walls).
As a brand of choice in the building materials business for over two decades, Walplast is dedicated to delivering a superior customer experience. The Homesure brand already offers a versatile B2C portfolio, including Wall putty, Tile Adhesives, Premium Plasters, Gypsum products, Construction Chemicals & Admixtures, and various other solutions. The launch of Homesure Mastertouch paints further strengthens their commitment to providing comprehensive wall solutions to customers.
Homesure Mastertouch paints are now available in the market, starting with the Primer (Both Interior & Exterior; water-based) and Acrylic Distemper variants. Over the next few months, Walplast plans to introduce additional product variants, including Emulsions, and Decorative Textures, catering to diverse customer preferences.
To ensure widespread availability, Walplast follows a robust Go-To-Market model through distributors and retail dealers as their channel partners. The brand has been launched in key markets, including Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Uttar Pradesh. The next phase will include the Eastern markets of Odisha, Bihar & Jharkhand.
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