Wipro Consumer Care & Lighting (WCCL), one of the fastest-growing FMCG companies that was spun-out and separated from the technology business of Wipro less than a decade ago, has crossed an annual turnover of Rs 10,000 crore in FY23.
WCCL enjoys a significant market presence in multiple international markets, such as Southeast Asia, the Middle East and China. In FY22, it generated around 52 per cent of its business from its international operations. Its domestic business contributes 48 per cent of the total revenue.
Similar to the IT arm of Wipro Enterprises, the FMCG major has also been active in pursuing growth through acquisitions. In the last 15 years, WCCL has made more than a dozen acquisitions, including major ones like Malaysia-based Unza Holdings as early as 2007, Yardley UK and Singapore-based LD Waxsons in 2012, China-based Zhonghshan Ma Er in 2016, South African Canway Corporation and Filipino company Splash Corporation in 2019.
