Wonder Cement has launched a new ad campaign featuring Amitabh Bachchan. The ad campaigns tells about the virtues of Wonder Cement with by calling it a product with 'Behtareen Quality, Bemisaal Gunn aur Bejod Taaqat'.
The ad campaign begins by showing Bachchan standing on the top of a cliff and overlooking a populated city. As he walks through the lanes of the city, the old and ruined buildings transform into beautiful structures. He then says 'Wonder apnaaiye, farq nazar aayega'.
He moves on to some builders and shows them a stack of Wonder Cement. He then pours a handful of water into the cement to make it concrete.
The one-and-a-half minute ad progresses by showing Bachchan sitting on the top of a truck leading a group of Wonder Cement trucks. Along the way he presents a pile of Wonder Cement to a family who were dreaming of building their own home. In the end, a drone view of the city shows how Wonder Cement's buildings and structures stand the test of time and climate, promoting its quality and durability.
