APAR Industries' First-Ever TVC Campaign with Brand Ambassador Sonu Sood
APAR Industries Limited shares the company’s first-ever television commercial with its brand Ambassador Sonu Sood, endorsing the company’s range of electrical wires powered by e-beam technology. The campaign builds on the ‘ever-happy-to-help’ persona of Sonu Sood. Kushal Desai, Chairman and Managing Director of APAR Industries said, “Sonu Sood is known to give his best to solve problems for those in need, providing resources or security and even saving people's lives. Similarly, APAR brings APAR Anushakti wires to provide the nation with wires which can save lives and address the need of the hour, providing sustainable, superior, long-life wiring for the rapidly growing energy demands of the nation. What’s more of course is, Sonu comes to the rescue with positive, light-hearted charisma, as he always does.” “APAR has a growing network across India. Our TVC is rolling out initially in Kerala and through social media and digital outreach and on-ground activations, ‘iss taar ki shakti’, will spread across Gujrat, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Maharashtra, Delhi, Haryana, Assam and West Bengal in the coming months. APAR Anushakti is gaining rapid acceptance and is becoming the wire of choice for customers,” added Gaurangi Desai, Head - Branding at APAR. Presenting APAR Anushakti wires with amazing durability of 50 years of life and incompatible quality. Witness the magic of Sonu Sood on: YouTube, Facebook, LinkedIn, Instagram & Twitter.
Tags : APAR Industries Limited TVC Brand Ambassador Sonu Sood ever-happy-to-help Kushal Desai Chairman and Managing Director APAR Industries