Century Laminates Ties Up With Designer Manish Malhotra
Century Laminates, one of the brands in the furniture surface solutions category, has tied up with fashion designer, Manish Malhotra, and launched a range of laminates that truly in letter and spirit ushers in ‘Fashion for your Furniture’ With the introduction of Manish Malhotra, Century Laminates redefines design with its industry-first range of designer laminates for customers. Manish Malhotra said, “It was great collaborating with Keshav. I think both of us are keen towards being innovative. Both of us are known for our quality work. There is always that extra step which you need to take with changing trends & time and Keshav is very keen to do that, to move with time. And with Designer Laminates a lot of people will identify the product and what this new range of laminates speaks about.” Century Laminates by Manish Malhotra brings in that element of exclusivity, which is coveted by high-end consumers, capturing the essence of Manish Malhotra’s designs in three exquisite ranges. His penchant for designs rooted in Indian culture & tradition finds expression in the contemporary, world-class look of the elegant range. He incorporates the double M monogram into the very modern Insignia range, stamping it with his unmistakable style. Keshav Bhajanka, Executive Director, Century Plyboards (India) Limited, said, “I am so proud and delighted that Century Laminates has tied up with Mr Manish Malhotra, a designer par excellence, to bring this range of laminates to our customers. Over the last few years, we have been witnessing a sea change in customer behaviour & lifestyle. They are looking at brands to amplify their style quotient and enhance their personality. They are aligned with global trends and exposed to international styling.” “In order to cater to such consumers, we wanted to innovate and change the way laminates have looked for ages. Instead of making incremental changes, we chose to unveil designs that will radically redefine the decorative space. We thought of ‘revolution’ not ‘evolution’ and who better than Manish Malhotra to turn the ‘revolution’ we had envisioned into reality He has effortlessly extended his expertise and his customer insight – from dresses to brand labels to accessories to, eventually, furniture,” he added Century Laminates by Manish Malhotra introduces a designer of this stature into the laminates category for the very first time. This trend-beating genre of designer laminates – uber cool, super classy, and a pride to own – is aptly described as Fashion for your Furniture. Discerning customers, interior designers, and architects will now be like painters & sculptors – mixing & matching these laminates, making their imagination run wild as they create their own masterpieces.”
Tags : Century Laminates brands furniture surface solutions category tie up fashion designer Manish Malhotra launched laminates Keshav Bhajanka Executive Director Century Plyboards (India) Limited