EMOTION & LIGHT
Light is not just for illuminating dark places, but it has the ability to drastically change the atmosphere of the space and all elements thereof. Things with harsh and sharp shadow-lines tend to indicate hard, masculine, tight, dark, angular and artificial message while soft shadow-lines showing gradual change from light-to-dark tend to be gentle, mild mannered, lighter, soft, rounded, natural and feminine in appearance. Using the choice of light fixture or vendor can potentially compromise the design intent and send conflicting message. SHADOW & LIGHT – HOW TO USE SHADOWS The shades between light and shadow are the definition of form. “Form” being the three dimensional shapes we see. What one has to look for is the quality of the shadow. How intense is it – light or dark. How quickly does the light change from light to dark. Is it an abrupt, sharp change? Or, is it a slow, gradual transition? FACES AND SHADOWS The change in people's facial expressions and atmosphere greatly depends on how LIGHT is used as a medium to cast the shadow. For example, we have lit-up the MASK using ENDO downlight & spotlight to show the relationship between beauty and oblique angles. Simply by changing the orientation of Luminaire i.e. by using ENDO’s super narrow beam downlight, the shadow creates mythical expression while, the Dual Optic spotlight prominently highlights red lipstick and vice-versa flat facial expression. INTERIOR MATERIAL AND SHADOWS Lighting plays a critical role in selection of materials / finishes be it residential or commercial application. Good quality of Light has the potential to change the visual perception. AS A TECHNOLOGY ORIENTED MANUFACTURER WE AT ENDO CONSIDER OURSELVES EQUALLY RESPONSIBLE TO JUSTIFY THE ARCHITECT’S VISION BY KEEPING THE APPLICATION AT THE CORE.
Tags : LIGHTING INTERIOR SPACE ESPECIALLY ARCHITECTURE INTERIOR MATERIALS ARTEFACTS SCULPTURES TEXTURES YOGENDRA JOSHI PRODUCT MARKETING & BUSINESS DEVELOPMENT ENDO LIGHTING.