INNOVATION IS KEY TO GROWTH & SURVIVAL
We at Lingel are role models for how quotations, detailed project wise working shop drawings, are created, shared, explained to the architects and customers, and utilised or inbuilt during the actual site construction. Also, we have introduced our 5-year free service and free replacement on all components (without glass). Lingel invests a lot of time in R&D. From smart, wi-fi-operated windows to glass houses, Lingel has all the solutions and technical assistance its customers need. Our products are manufactured keeping in mind the Indian weather conditions. We follow the European standards and guidelines recommended by uWDMA. Besides UPVC and aluminium windows and doors, Lingel offers other fenestration products like Lingel Panzer Glazing (LPG) and Lingel Safety Box (LSB), shading options like Venetian blinds, roller shutters (made in Germany) for security, in-built grills, glass conservatories, skylights, and window sills. Lingel has been a supporter of sustainable initiatives since 2012. However, the word sustainable in itself needs to be defined. It would be ideal to have a specific definition of sustainability based on specific parameters so that it does not turn into just a marketing tool. My personal interpretation of sustainability is to procure raw materials from the source with controlled waste. Have your own recycling management and ensure that your product requires less maintenance over its lifetime. Also, assure consumers of any kind of maintenance work at any given point in time. CUSTOMER INCLINATIONS Customers look for sustainable products, so UPVC is still the favourite, but Aluminium is also growing in demand. Design-wise, customers who have more space are opting for huge windows and doors. In the southern regions, glass conservatories and skylights are very popular. Customers are also very aware of the security factor, so LPG and LSB are now in demand across India. Inbuilt grills are preferred in areas like Chennai, Hyderabad, and Bangalore. Window trims are a far more popular product than marble or granite sills. It is the company's and largely the industry's responsibility to reinvent itself. Innovation defines a company’s USP in the market and strengthens its brand image.
Tags : innovation growth survival Dr h.c Mario Schmidt Managing Director Lingel Windows and Doors Technologies Private Limited