COLLABORATE. RAISE THE BAR
I am responsible for creating and deploying marketing and business acceleration strategies for the brand portfolio across regions. Strategic Planning with 360 degree creative and communication plan & designing of disruptive campaigns in all mediums. I am also involved in product integration, pricing evaluation, and media bifurcation leading to increase of velocity of sales. Tthe market research on consumer behaviour and determine compelling brand stories for customer delight .New market expansion and customer acquisition strategy are part of the responsibilities. NOVEL STRATEGIES FOR BUSINESS SUCCESS Considering our research we changed our SEO initiatives, Keywords to better visibility for the right target group. Our successful digital marketing campaigns are a blend of Google PPC, Facebook, and LinkedIn. For brand awareness, we have published project specific articles in local vernaculars and national media. For our commercial projects, we have curated brand campaigns by cobranding and giving some limited period offer. MOST SUCCESSFUL MARKETING CAMPAIGNS Alpha International City Integrated Township - Our campaign revolved around reverse migration. The features and facilities of our township complimented our digital campaigns. Alpha International City Meerut One Commercial - We promoted the benefit of inclusive living since post pandemic the consumer need has changed, so is there lifestyle pattern. Alpha Residences - We are inspired by delivery quality. Spacious homes along with contemporary designs worked In favour of us sales lead generation. A DATA AND EVIDENCE DRIVEN LOOK DEPICTS HOW BRAND IMPACTS ALL AREAS OF DIGITAL AND PERFORMANCE MARKETING, INCLUDING PPC, SEO, SOCIAL MEDIA, CONVERSION RATES AND RETENTION. STRATEGIC THINKING Our marketing strategies are aligned with our overall company growth as well as future needs of the market. Opportunities for repurposing real estate assets lie everywhere, but more in older and growing Tier 1 & 2 cities of the country. Considering this with proven market research we have tailored our marketing strategy. Our operating cost has dropped by 19% and digital spends have gone up by 15% than last year. Our conversion ratio has increased vs. leads generated. We have become proactive to take all measures for the welfare of all our stake holders and organised frequent vaccine camps, RTPCR test camps and helped residents with medical assistance. Such humanitarian initiatives definitely spread the word of mouth for the brand.
Tags : Real Estate Developers Speak Sales Communication Marketing data Alpha Corp Development Pvt. Ltd media strategic planning market research consumer behaviour Poulomi Ray