DEVELOP A UNIQUE & MEMORABLE BRAND IDENTITY
Currently I am Director Sales, Marketing, CRM, Operations and Finance at Svamitva Group. My objectives are of launching new projects for the group, achieving the Sales target, ensuring timely delivery of projects, managing the CRM department from on boarding of customers, assisting and collecting payments and ensuring client servicing with the help of the CRM team. IMPACT ON COMPANY’S OVERALL SUCCESS Svamitva Group was initially known as Shankeshwar Builders and Developers in Bangalore and in Bijapur and had different names in others cities. We rebranded the entire brand with the vision of being a global brand with a new name and a new logo and we ensured we use the same brand in all our different business verticals across India and Australia. Svamitva was a new brand in the city of Bangalore in the year 2016, from then we have done activities which has helped in uplifting the brand. MOST SUCCESSFUL MARKETING CAMPAIGNS Project Launch Svamitva Terravana – 30 days Pre Launch campaign introduced the product to the market, using “Codename Wellness” that focused on wellness lifestyle. During the launch campaign of 60 days was revealed the project’s features, specification and unique wellness amenities with product grand launch at the site and activation of full-fledged marketing Online & Offline. Large hoardings of 40*40 and above size were selected for a duration of 6 months. Direction boards were placed in every 200meters distance. Outdoors helped in getting a lot of visibility and traction for the people travelling on Kanakapura road. This also increased the direct walk-ins. WE WERE ABLE TO CONTINUE BUILDING SALES PROSPECTS EVEN DURING THE LOCKDOWN WHILE SIGNIFICANTLY REDUCING ACQUISITION COSTS. THIS ALLOWED US TO HIT THE GROUND RUNNING WITH SALES ONCE THE LOCKDOWN LIFTED. Adaptation of New normal - We implemented virtual tours, revamped our website with rich imagery, interactive experiences to allow customers to virtually experience the properties. We implemented virtual site visits with sales personnel taking the customer through the property on-screen. Expanded on our AI-based Chatbots, Introduced Convenient Messaging Features, and video calling right from our website to make it easier for customers to contact us. Our average monthly sales prospects increased by a staggering 97% Our Spends actually reduced by ~ 10% CPLs reduced by ~ 53%
Tags : Developers Developers Speak Builders Sales Project Marketing Operations brand identity Rohit Mahaveer Svamitva Group