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I along with the Corporate Communications team spearhead to make a statement of creativity, innovation and brand identity amongst the target audience. My sole 15 long years journey is all about evolving from a traditional brand to a most contemporary one with the introduction of innovative branding strategy, technology and many firsts of its own kind. NOVEL MARKETING STRATEGIES Exposure to the new and innovative marketing tactics gave us a kick-start for our disruptive marketing tactics where we advertised real estate projects without showing the buildings but, by showing the emotions of ‘calling a house your home’. We are the first amongst the industry to start virtual launches of projects across cities at a global level getting a viewership around 50-100k across platforms. During the pandemic, we launched 7 virtual events over the year, 1 of the biggest virtual residential-expo with comfort of exploring the homes online, making payments and booking their choice of units sitting at their premises. MOST SUCCESSFUL MARKETING CAMPAIGNS Campaigns like “We are made of you” gained a popularity amongst the market. “Prestige Song of the South” project campaign featured soothing Radio ingle. “Enough space” launched during the 1stweek of lockdown gave a brand recall, and our virtual launch campaigns gained the highest traction with 50-100K views across platforms, closing 40-50% sales within 1 year of the launch. "I BELIEVE, IT IS NOT JUST THE NAME THAT BRINGS A BRAND RECALL, IT IS THE EMOTIONS THAT RESONATE AROUND MINDS OF THE PEOPLE" SOCIAL INITIATIVES We have provided over 2.2 mn meals to the under-privileged and the labour colonies. As we still carryon our fight with the pandemic, we have initiated Vaccination Drive for our employees and their families, labourers, neighbourhood which accounts to about 10,000+ jabs so far. I take great pride to say I am one of the key member of these initiations. MAJOR ACHIEVEMENTS Creating Corporate Communications department for the brand was the first stepping-stone. Some of my well-known mile-stones are - creating Prestige Brand Manual, Falcon News: Converting Inhouse newsletter to a Prestige Magazine, Prestige Experience Centre -First of its kind with technology and VR, Hologram, Transparent touch experience, one touch project explorer etc. and seven back-to-back Virtual Launches and events in a 3D immersive environment. UZMA IRFAN, DIRECTOR –CORPORATE COMMUNICATIONS, PRESTIGE GROUP
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