WARMTH, EMPATHY & ETHICAL BEHAVIOUR IN ALL INTERACTIONS
An MBA and PhD in marketing, Dr. Vishesh Rawat is a senior professional with a proven successful track record of 21 years in Marketing, Sales, Strategy, Business development and Leasing. At M2K Group he handles portfolio of residential, commercial & retail real estate projects of the company. Earlier he has worked at leadership positions with reputed real estate developers like Emami Realty Ltd., SS Group, Ansal API & TDI Group. Leading from the front, he has been instrumental in defining the new sales & marketing strategies and increasing the revenues drastically. NOVEL STRATEGIES & PRODUCTS M2K Swastik - DDJAY plotted development & M2K Galleria – SCO plots were launched successfully leading to sale of 90% of the stock in both projects. More than double the number of lead generation happened through digital marketing campaigns and first time in the company’s history, 18% bookings were done directly. We also improved marketing & sales team performance by using Systems and SOP’s like Daily / Weekly Targets, MS Calendar, Weekly team reviews, daily 30 minutes intensive planning etc. WE SELL PROJECTS AFTER PARTIAL / FULL DEVELOPMENT. THIS HELPS US IN WINNING CUSTOMER TRUST AND BETTER PRICE REALIZATION. AS A DEBT FREE COMPANY WE DO NOT BELIEVE IN HUGE DISCOUNTS. OUR AVERAGE BROKERAGE PAYOUT IS 2% WAY LOWER THAN THE AVERAGE MARKET RATES. THEREFORE, OUR ENTIRE MARKETING STRATEGY REVOLVES AROUND TARGETING END USER CUSTOMERS MOST SUCCESSFUL MARKETING CAMPAIGNS • Conceived and executed digital and local outdoor media focused, very successful marketing campaign on the central theme of “Invest in plots to fulfill your dreams "for DDJAY projects M2K Swastik in Dharuhera. 80% budget was allocated to digital platforms. • A successful digital marketing campaign was done for selling slow moving inventory of large Penthouses in our project “Victoria Gardens” next to Model Town Delhi. Sold 50% of the remaining inventory. • M2K Galleria SCO plots (Dharuhera) marketing campaign on the theme “Your lifetime asset for perpetual returns” was successfully done. SOCIAL INITIATIVES During Covid times, M2K Foundation distributed 1000 food packets everyday across Delhi, 5000 food packets every day in GP Dhana, Gurugram and during second wave, a camp organized in Rohini of 70 beds provided oxygen support to help the needy. DR. VISHESH RAWAT, VICE PRESIDENT, SALES & MARKETING M2K GROUP
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