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Alaukik Group, a leading 360-degree creative agency, has launched a high-impact brand campaign featuring acclaimed actor Pratik Gandhi for Gujarat-based industrial park developer GM Group. The collaboration marks a significant step in enhancing GM Group’s visibility and credibility within India’s industrial real estate sector.
Conceptualised and executed entirely by Alaukik Group, the campaign includes the production and shooting of multiple advertisement films designed to reinforce GM Group’s brand narrative across platforms. Recognised for his grounded persona and strong connect with audiences, Pratik Gandhi brings authenticity and relatability to the association. His public image — rooted in ambition, perseverance, and trust — aligns seamlessly with GM Group’s vision of building future-ready industrial ecosystems.
The partnership is aimed at enhancing brand recall and strengthening trust among manufacturers, MSMEs, investors, and enterprise decision-makers as GM Group enters its next phase of growth.
Commenting on the campaign, Mr. Vishnu Paliwal, Co-Founder of GM Group, said: “As we expand our footprint, it is important for us to partner with a personality who reflects credibility and strong regional roots. Pratik Gandhi embodies values that resonate with our vision of building industrial ecosystems that support the nation’s growth. This association marks a progressive step in enhancing our brand visibility while reinforcing the trust we have built over the years.”
Sharing the agency’s perspective, Alaukik Desai, Director, Alaukik Group, added: “At Alaukik Group, we approach brand building with a strong focus on strategic alignment and long-term relevance. This association has been thoughtfully crafted to ensure a natural fit between the brand’s vision and the public persona representing it. Pratik Gandhi brings credibility and relatability that align well with GM Group’s positioning, and we believe such carefully considered partnerships play a critical role in building meaningful and sustainable brand leadership.”
With this campaign, GM Group signals a new phase in industrial real estate branding, leveraging celebrity integration to strengthen its market positioning and connect more deeply with stakeholders.
