Ashish Bajaj Joins Shobha Ltd. to Lead Brand & Communications Strategy

Shobha Ltd., a leading name in India’s real estate sector, has announced the appointment of Ashish Bajaj as its new Head of Brand & Communications. Bajaj will spearhead the company’s brand strategy, communications function, and engagement initiatives, with a focus on strengthening Shobha’s market positioning in an increasingly competitive landscape.

With over 16 years of experience across Media, Entertainment, Technology, and DeepTech, Bajaj brings a rich blend of creative vision and strategic acumen. His career spans leadership roles at AjnaLens, Disney Star, and Zee Entertainment, where he led transformative campaigns, brand repositioning efforts, and digital-first initiatives.

Prior to joining Shobha Ltd., Bajaj worked as an independent consultant, advising brands on integrated marketing and communication strategies. His portfolio includes 360° product launches, GTM frameworks, PR outreach, and revenue-driving branded content.

Commenting on his new role, Bajaj said, “Real estate is entering a new era of brand storytelling. At Shobha Ltd., I look forward to crafting narratives that resonate deeply with today’s homebuyers—blending trust, innovation, and emotional connection.”

With this appointment, Shobha Ltd. signals its intent to build a future-ready brand that connects with audiences not just through product, but through purpose and experience.