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Asian Paints has reignited the emotional resonance of its beloved Har Ghar Kuch Kehta Hai campaign, unveiling a new ad film that captures the soul of modern Indian homes. Released nationally on October 9, 2025, the refreshed campaign explores how homes today are shaped not just by design, but by the people, memories, and everyday rituals that breathe life into every corner.
The film unfolds through eight intimate stories — from a young couple embracing imperfections in their décor, to a food vlogger turning his kitchen into a creative studio with his grandmother’s support. It also features an elderly couple hosting a foreign guest with warmth, and a pet parent giving their furry companion the family name. Each vignette reflects how homes become living canvases of identity, creativity, and connection.
Anchored by the gentle rhythm of the original Har Ghar poetry, the campaign bridges past and present, reminding viewers that while styles evolve, the emotions that shape a home remain timeless. “Homes today are more expressive and personal than ever,” said Amit Syngle, MD & CEO, Asian Paints. “This campaign celebrates the unique ways families bring their spaces alive — through creativity, individuality, and shared experiences.”
Piyush Pandey, Chief Advisor at Ogilvy India, added, “Homes have always spoken. What’s beautiful now is how they’re starting new conversations — honest, humorous, and heartfelt.”
More than just a commercial, the campaign is a tribute to the evolving Indian home — a place where design meets emotion, and every wall tells a story. With this new chapter, Asian Paints continues its legacy of celebrating not just how homes look, but how they feel.
