Singapore-based Experion Developers has announced the launch of Phase 2 of its luxury residential township, Experion Virsa, located on the Grand Trunk Road in Amritsar.
The launch of the second phase follows the exceptional success of Phase 1, confirming the overwhelming market confidence in Experion's vision for the region. To meet the robust demand and further its commitment to the city, Experion is 'doubling down' on Amritsar with a planned investment set to exceed Rs 250 Crores by the time Phase 2 concludes.
Commenting on the launch, Mr B.K. Malagi, Vice Chairman, Experion Developers said, “Experion Virsa is our tribute to the spirited ethos of Punjab. As we launch Phase 2 and further our investment in this landmark project, we are committed to creating a home where vibrant tradition and contemporary comforts exist side by side.”
Spread across ~93 acres, Experion Virsa is among Punjab’s most thoughtfully designed residential communities. Located strategically on NH 44 en route to the Golden Temple, the township blends international living standards with cultural depth. Its entrance gate reflects the spiritual philosophy of Miri and Piri, while five central chowks—Raavi, Satluj, Beas, Chenab, and Jhelum—draw inspiration from Punjab’s rivers, serving as vibrant community spaces for interaction and celebration.