Greenlam’s Diwali Film Celebrates Love, Light, and Generational Togetherness

Greenlam Industries has released a heartwarming Diwali film that explores how the spirit of the festival transcends rituals, finding its way into homes and hearts.

Conceptualized by Dentsu Creative Webchutney and directed by Kshiteej Dua, the film follows a young couple whose quiet Diwali morning is transformed by a simple gesture from their elderly neighbour. What begins as a moment of kindness evolves into a heartfelt conversation about the meaning of Diwali—prompting the couple to rediscover the joy, chaos, and warmth that define the celebration.

With the message, “Diwali always finds its way. To your homes. To your hearts,” the film goes beyond lamps and décor, focusing on the emotional core of the festival: hope, connection, and shared joy. It gently portrays how traditions are passed on, with older generations inspiring the younger to keep the spirit alive.

Speaking on the launch, Ms. Parul Mittal, Director, Greenlam Industries, said, “At Greenlam, we believe that Diwali is not just a festival, but a celebration of bonds, love, and shared joy. Through this film, we wanted to share a message that resonates universally—that no matter the circumstances, the light of Diwali always finds its way. It has the power to bring warmth, hope, and joy into our lives, and that is the essence we wish to celebrate with everyone this festive season.”

Surjo Dutt, CCO, Dentsu Creative Webchutney, added, “We discovered a fundamental truth about modern youth and, using Greenlam's role in their homes, transformed it into a heartwarming, feel-good story about a new-age couple celebrating the joy of their own space this Diwali.”

Ujjwal Anand, Managing Partner, Dentsu Creative Webchutney, said, “This film is an ode to the way culture transforms with each generation. We wanted to tell a story that feels authentic to today’s youth, who may resist or reinterpret traditions, yet inevitably rediscover their joy when family, friends, and festivities come together.”

The film is a celebration of cultural continuity and emotional resonance—reminding viewers that while traditions may evolve, the essence of Diwali remains unchanged: a time for light, love, and connection.