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Kamdhenu Paints, one of India’s leading paint and emulsion brands, has rolled out its new social media campaign, Colors of Festivity 2025, just as the festive season sparks a nationwide surge in home painting demand. The campaign aims to guide homeowners, designers, and décor enthusiasts in choosing the right shades for a celebratory makeover—one that blends tradition, emotion, and sustainability.
According to Kamdhenu’s festive palette insights, bright and auspicious colours are dominating choices this year. In northern India, bold reds, saffron, and maroons are leading the charts, while southern states lean towards softer pastels like peach, ivory, and mint green. Western India is embracing gold, royal blue, and orange, and eastern regions are gravitating toward vibrant yellows and deep greens—each shade reflecting regional aesthetics and cultural symbolism.
“Festivals in India have always symbolised new beginnings, radiating hope and optimism,” said Mr. Saurabh Agarwal, Managing Director, Kamdhenu Paints. “A fresh coat of paint is both symbolic and traditional. Homeowners are looking for a befitting makeover, and we’re proud to offer products that protect and reflect their pride and joy.”
The campaign also responds to rising awareness around indoor air quality and eco-conscious living. Kamdhenu’s product range—including emulsions, textured finishes, construction chemicals, and wood coatings—is formulated with low-VOC, eco-friendly ingredients, designed to promote healthier homes without compromising on vibrancy or durability.
With Colors of Festivity 2025, Kamdhenu Paints isn’t just selling colour—it’s celebrating emotion, culture, and the joy of renewal.
