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Reloy, India’s leading homeowner loyalty and referral platform, is on track to achieve Rs 3,500 crore in sales for FY2025–26. The company had generated Rs 2,000 crore in referral-led sales last fiscal and has already surpassed that figure within the first half of the current year. With this momentum, Reloy also expects to turn profitable—a milestone that signals the scalability of its business model.
Currently working with over 40 top real estate developers across India, Reloy manages a deeply integrated customer base of more than 2.2 lakh homeowners. By converting satisfied buyers into brand ambassadors, the platform is unlocking a powerful channel of referral-driven sales.
Speaking on the growth, Akhil Saraf, Founder & CEO of Reloy, said: “Developers are realizing the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals. At Reloy, we’ve built a strong referral system that is creating immense value for all stakeholders.”
Reloy’s referral program incentivizes existing homeowners to refer new buyers, with both parties benefiting through cashback, rewards, and discounts. This model not only drives sales but also fosters a community-driven ecosystem where customers feel valued and engaged.
Its clientele includes national partnerships with industry leaders such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, BPTP and others.
Beyond sales, Reloy is building a broader homeowner ecosystem by onboarding ancillary brands—proptech firms, smart home providers, interior design companies, home loan platforms, and rental services—to offer integrated conveniences on its platform.
At the heart of this growth is Reloy’s ConnectRE 4.0 platform, which uses advanced AI to deliver hyper-personalized services across the homeowner journey—from purchase and onboarding to after-sales engagement. This innovation is setting new benchmarks in India’s proptech landscape.
With a proven model and expanding scale, Reloy is redefining how developers approach customer loyalty and sales—while empowering homeowners with meaningful benefits and long-term value.
