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Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, is introducing three new products that bring together beauty, durability, and sustainability, while building on the brand’s existing product range. The launch lineup includes Hero Insignia Luxury Interior Emulsion, Superlac PU Gloss Enamel, and Hero Weather Guard 12 Luxury Exterior Emulsion; each created to deliver lasting performance and timeless design for modern homes.
Hero Insignia: Luxury That Lasts Crafted with hybrid binder technology, Hero Insignia is Shalimar’s most advanced interior emulsion yet. It offers a silky, high-sheen finish with anti-scuff resistance and superior stain protection. Available in over 2,000 shades, the product boasts a 10-year performance promise and Zero VOC levels, making it both luxurious and eco-conscious. Designed for plaster, concrete, or masonry surfaces, it transforms walls into vibrant, resilient canvases.
Hero Weather Guard 12: Unyielding Protection for Your Home Built for India’s harsh outdoor conditions, Weather Guard 12 uses adaptive polymer technology to resist rain, dust, heat, and humidity. Its anti-fungal and anti-microbial formula ensures long-term wall protection, especially in high-moisture zones. With a 12-year warranty and easy maintenance, it’s engineered for exterior surfaces that demand both strength and style.
Superlac PU Gloss: High-Performance Enamel This polyurethane-based gloss enamel is tailored for wood and metal surfaces, offering superior adhesion, UV resistance, and a sleek, high-gloss finish. Ideal for doors, windows, furniture, and decorative metal, Superlac PU Gloss delivers a vibrant coat that resists fading, scratches, and stains. Backed by a 2-year promise, it’s suitable for both interior and exterior applications.
Commenting on the product launch, Mr. Kuldip Raina, MD & CEO, at Shalimar Paints, said, "Homes deserve more than temporary finishes. Too many paints and polishes fade, stain, or fail under real life. To change that, we built Hero Insignia for interior walls, Superlac PU Gloss for wood and metal surfaces, and Hero Weather Guard 12 for exterior walls. They combine toughness with elegance, giving homeowners beauty that lasts and professionals reliability they can trust. This is an endeavour to set a new benchmark for interiors and exteriors. With these finishes, every wall, every surface, every home reaches its full potential.”
Competitively priced and engineered for longevity, the new range offers unmatched value for residential and commercial projects. With warranties ranging from 2 to 12 years, Shalimar’s latest innovations promise vibrant finishes, resilient surfaces, and a new standard in sustainable design.
