Sunteck Realty Launches ‘Emaance’ Brand for Ultra-Luxury, By-Invite-Only Living

Sunteck Realty Limited, one of India’s foremost luxury real estate developers, has announced the launch of Emaance — a by-invite-only real estate lifestyle brand that aims to redefine the very meaning of ultra-luxury living.

Emaance is a new word authored by Sunteck, derived from the fusion of “Em” in Immense and “ance” from Indulgence. It symbolizes a rare harmony between magnitude with magnificence and immensity with indulgence — a new lexicon of luxury living that defines what comes beyond luxury.

Mr. Kamal Khetan, Chairman & Managing Director, Sunteck Realty Ltd., shared “Emaance is more than a creation — it is a vision. It represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature.”

With Emaance, Sunteck positions itself as a tastemaker in ultra-exquisite living, responding to the rising appetite among global billionaires and ultra-wealthy individuals for rare, experience-driven lifestyles. This surge in wealth is shaping a preference not only for residences, but for experiences defined by genuine scarcity and distinction — the very momentum that anchors the brand’s vision.

Emaance is rooted in craftsmanship, exclusivity, and curated rarity. Its ethos extends beyond residences into lifestyle experiences where art is collected, vintages uncorked, masterpieces treasured, and journeys unfold — from private jets across continents to yachts that glide across seas. Every Emaance development is executed with sequenced exclusivity and obsessive craftsmanship. Each residence is imagined not as a product to purchase, but as a modern heirloom: a sanctuary where art and architecture converse, where moments become memories, and where belonging is preserved for generations.

Under the Emaance brand, Sunteck will launch projects worth approximately Rs 20,000 crore in GDV over the next 12 months. The inaugural portfolio includes:

• Nepeansea Road, Mumbai — an ultra-luxury enclave in one of South Mumbai’s most prestigious neighbourhoods

• Dubai Downtown, Burj Khalifa Community — marking Sunteck’s international foray

The Nepeansea Road project is expected to launch within the current fiscal year. Residences under Emaance will be priced upwards of Rs 2.5 lakh per sq. ft., placing them among the most exclusive and expensive homes in the country.

Looking ahead, Emaance is set to evolve into a global name synonymous with rarity, fine taste, and life beyond luxury. The brand will expand into curated experiences, invite-only gatherings, bespoke collaborations, and tailored concierge services. Every expression of Emaance will be obsessively curated — designed not to serve scale, but to preserve significance.

Emaance stands as the modern definition of life beyond luxury — not merely participating in the category, but redefining it as the shorthand for rarity, refinement, and distinction.