Surya Roshni Drops Anthem “India Bole Surya Ko YA” with Kailash Kher

Surya Roshni Ltd, one of India’s most trusted names in lighting, fans, home appliances, steel, and PVC pipes, has launched its latest ad campaign with the brand anthem “India Bole Surya Ko YA” – a musical celebration of connection, aspiration, and everyday brilliance.

Sung by renowned playback singer Kailash Kher, the anthem highlights the trust, reliability, and innovation that Surya Roshni has delivered to Indian households for decades. The song reflects how Surya Roshni’s products have seamlessly integrated into the everyday lives of people across generations – illuminating homes, powering aspirations, and energizing dreams.

Directed by Rakesh Thakar aka RAKA, the 90-second film blends slice-of-life storytelling with retro-modern beats and celebratory choreography. From “Masterchef wali feel bole Surya ko YA” to “Nonstop vibe bole… Surya ko YA,” each scene captures Surya Roshni’s omnipresence in the Indian way of life.

The anthem is designed to spark a pan-India movement of joy and recognition, celebrating Surya Roshni’s wide product range while emotionally resonating with the country’s collective spirit. “‘India Bole Surya Ko YA’ is more than just a song – it’s a celebration of the bond we share with millions of households across India. With Kailash Kher’s powerful voice and RAKA’s vibrant storytelling, we hope to inspire every Indian to join in this anthem of trust, passion, and progress,” said Vasumitra Pandey, Chief Executive Officer (CEO) of the Lighting and Consumer Durable Business at Surya Roshni Ltd.

The campaign reinforces Surya Roshni’s positioning as a brand that has lit up India for decades—embodying trust, aspiration, and celebration. It follows the company’s ongoing steel campaign and now expands focus to lighting, wires, and consumer durables. In August 2025, Surya Roshni appointed cricketer Suryakumar Yadav as brand ambassador for its Steel Tubes & Pipes business to deepen consumer connect.