VitrA, the premium bathroom solutions brand under Eczac?ba?? Building Products, has appointed Serhan Ates Yagiz as Senior Country Manager for India. With extensive global experience and strategic acumen, Serhan will lead VitrA’s expansion in one of its fastest-growing markets.
Recognized for its design excellence, functionality, and innovation, VitrA is focused on delivering sustainable, lifestyle-driven bathroom solutions tailored to evolving Indian consumer preferences. Serhan’s mandate includes:
- Expanding VitrA’s retail footprint across India
- Enhancing customer engagement and brand visibility
- Driving design-led product innovation aligned with local aspirations
“I am honoured to lead VitrA India at such a pivotal moment in the market’s evolution,” said Serhan Ates Yagiz. “Our focus will be on creating transformative bathroom experiences through meaningful innovation.”
With a clear strategic vision and seasoned leadership, VitrA is poised to shape the future of bathroom design in India, reinforcing its position as a category-defining brand in the premium segment.
