Noor Energy is the largest solar plant in the world that can generate 950 MW of electricity and will power over 50 thousand residents of Dubai. The solar plant was built with the noble cause of generating clean energy. Baetho helped digitise the centre that will throw light on the technology, contribution, and impact of the solar plant in a way that would inspire visitors about the solar plant.
THE EXPERIENCE CENTRE
The Centre is a digital nutshell of the entire solar park. It takes visitors on a journey that enriches their vision of Noor Energy which includes the technology, functionality, construction, history, and the people involved to materialize the project. The Experience centre is divided into five zones, and each zone plays a crucial part in narrating a digital story of Noor Energy. The zones consist of self-exploratory screens, phygital models, a massive interactive world map, and synchronised digital screens in different forms.
Anyone could be easily intimidated by even a paragraph of physics. We aimed to convert intimidation to awe, curiosity, and admiration. Therefore, our challenge was to simplify and convert the technical data into an immersive and coherent digital experience. Moreover, we wanted to create an experience that can be equally appreciated by people of all age groups and backgrounds.
During the execution, we first focused on breaking down the information into interesting facts, infographics, and trivia. Then, created engaging user interfaces on no-code platform Baetho, that would help visitors seamlessly assimilate the information. Immense planning and execution were also done to deploy the experience centre in a way that visitors can seamlessly navigate through the space.
THE IMPACT
Baetho achieved to create an impactful experience via digital transformation. We found visitors of all age groups and backgrounds seamlessly engage and explore the Noor Energy solar plant through the experience centre. The innovative narrative techniques, creative data visualizations and information design used will now allow the experience centre to be a doorway to inspire people from all walks of life to become patrons of clean energy
“WE BELIEVE THAT THE BEST WAY TO MAKE PEOPLE CONSUME INFORMATION IS BY USING THE ART OF STORYTELLING. WITH THIS PHILOSOPHY, WE ENVISIONED A STATE-OF-THE-ART EXPERIENCE CENTRE THAT WOULD NARRATE AN IMMERSIVE STORY OF NOOR ENERGY.”
