PANORAMA by ANNURAG BATRA GREAT MINDS HAVE A PURPOSE

The world as we knew has changed. With it, organization’s perspective towards the business and the bottom-line have taken a new meaning. No more just the profits but, the people and the planet are figuring high on their agenda for the future. The real estate customer’s response to the pandemic too was immediate. On one end, the continued behavioural changes are having a profound effect on the way marketing teams are looking at meeting the new demands. On the other, they are dealing with the triple threat of supply chain disruption, social distancing norms restricting site visits and reduced budget allocations. However, we also saw the year of pandemic witnessing high residential sales and continual confidence of global and domestic investors in the commercial real estate across cities. This phenomenon can only be attributed to the relentless working of marketing teams behind the scene. They were not only agile enough to adopt digital tools, but also came up with innovative plans for customer engagement. Realty+ took the initiative to bring to the limelight the unsung heroes of Indian real estate and acknowledge their contribution to the sector and the economy as a whole. The Realty+ Top 50 Marketing Minds Conclave and Awards has been the harbinger of setting a new benchmark in the country’s real estate scenario as it brought together the best of the marketing minds to find solutions to the issues faced by the industry and also felicitate the best of the best real estate marketing leaders of India. This special issue profiles the winners and their novel though processes that will surely benefit the industry professionals. As the country’s economic outlook seems positive, the real estate sector is bullish on the upcoming festive season. The month of October will be special for Realty+ as it presents for the first time the Women Icon Conclave and Awards, recognizing the women power of the realty sector followed by the flagship Realty+ Conclave and Excellence Awards for the West India to deliberate on region specific matters. We look forward to your continued support and wish everyone a bright future ahead. Editor-in-Chief