TATA GROUP'S BRAND BUILDING APPROACH

The extraordinary success story started with a purpose & vision, that led to building a global brand. For many, the brand's values, vision and actions reflect its true sense and global impact. Tata Group, with a market value of $350 billion, stand out as one of the most iconic names in India. The group is not only known for its numbers but also marked as India's only brand to make it to the top 100 list globally.

"An organisation's brand reflects its culture; at TATA, it reflects the legacy left by the people who shaped it. This legacy is maintained by focusing on the employee's well-being, governance and corporate responsibility. By focusing on their development, the group promotes an atmosphere where they can excel, grow and contribute. The Tata Business Excellence School, which develops top talent across India, is an excellent illustration of how the company fosters leadership among its ranks," said Sanjay Dutt.

Values, Vision and Humility

TATA Group's real estate divisions, including Tata Housing and Tata Realty Infrastructure, strongly focus on customers' well-being. "Understanding the need for senior citizens, the company integrated the concept of senior living homes within the residential communities. The projects come with sustainability and wellness certifications such as WELL verification of compliance. Additionally, the organisation aims to lower long-term maintenance costs by encouraging eco-friendly living."

Elaborating further, Dutt said, "The Group's operations are dedicated to long-term impact rather than short-term gains. Our brand-building initiatives prioritise stakeholders' well-being, including employees, consumers, and society. This Brand is a reflection of yourself in the mirror. A brand is not just built on marketing but through alignment with a cause and a strategic philosophy. Strong brands, like Tata Group or any, are founded on a dedication to a greater purpose and for a global positive impact 360-degree approach goes beyond commercial motives."

Talking of building a personal brand, he said, it necessitates focusing on expertise, credibility, and integrity. "A personal brand emerges over time when actions match words, and integrity is the foundation for how others perceive you," Dutt explained.

A brand is a reflection of yourself in the mirror. A brand is not just built on marketing but through alignment with a cause and a strategic philosophy. Strong brands, like Tata Group or any, are founded on a dedication to a greater purpose and for a global positive impact, according to Dutt.