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SOUTH INDIA REMAINS CORE PILLAR OF OUR EXPANSION

Aditya Virwani - Managing Director, Embassy Group, the second-generation leader, shares the growth strategy of the company - anchored in high-conviction markets.

BY Realty+
Published - Friday, 09 Jan, 2026
SOUTH INDIA REMAINS CORE PILLAR OF OUR EXPANSION

What structural advantages set Bengaluru apart and what gaps remain?
Bengaluru real-estate market is anchored by steady job creation, a deep end-user base, balanced mix of mid-income, premium and luxury housing and consistent resilience through cycles, with stable absorption driven by genuine end-users rather than speculative investors. Bengaluru's booming commercial market - fuelled by IT, expanding GCCs and a globally competitive talent pool - continues to attract institutional investment and sustained leasing activity. This dual engine of residential demand and commercial growth gives the city exceptional structural depth. Ongoing infrastructure upgrades has amplified this momentum. Metro expansion, the STRR/PRR and major arterial road projects are opening new corridors across Devanahalli, Sarjapur and East/South Bengaluru. But real-estate growth must be closely aligned with civic and social infrastructure deliverу.

What are the factors driving demand for integrated business parks + mixed-use projects? Occupiers - especially GCCs - prioritise holistic ecosystems over standalone buildings. Companies want engaging, amenity-rich environments. Integrated campuses offering workspace, retail, F&B, wellness zones, and outdoor areas create vibrant, experiential estinations. Large, single-ownership parks enable better technology adoption, stronger ESG performance, and efficient operations, while mixeduse developments blend housing, workspaces, and social infrastructure.

Which real estate segments would see the biggest growth opportunities?
Over the next decade, the largest growth opportunity will be in residential, driven by rapid urbanisation, shrinking household sizes, rising incomes, and a sustained supply gap, with strong housing demand - especially in the premium and luxury segments. Developers will also try to match this demand with diversified offerings such as villaments, villas, integrated townships, and sky villas. We also see long-term potential in integrated mixed-use communities, hospitality, and asset-light managed accommodation.

How is Embassy Developments planning its next phase of growth?
The South remains a core pillar of our expansion, at the same time, we are expanding strongly into Mumbai, India's most valuable and supply-constrained real-estate market. With the first half of 2025 centred on strengthening our pipeline and getting ongoing projects on track, we are moving from stabilisation to acceleration - laying the foundation for a truly pan-India real estate platform, to lead the next decade of growth.


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