To mark the occasion of World Interiors Day on May 31, Crompton Greaves Consumer Electricals Ltd., India’s No. 1 fan brand, unveiled the SilentPro Fluido Wave—its latest innovation that blends high performance with design-forward thinking. With this launch, Crompton marks a new era of ceiling fans where form meets function, and design blends with performance. Crompton is redefining home design essentials by turning a functional product into a design masterpiece made with craftmanship.
Crompton recognizes that innovation is no longer optional—it’s essential. As homes evolve into curated expressions of individuality, Crompton leads the transformation of the category through SilentPro Fluido Wave. Inspired by nature’s fluidity, every detail of the SilentPro Fluido Wave is sculpted to perfection, embodying the ethos of the campaign, ‘Sculpted, Not Made.’ Drawing from fluid motion and sculptural forms, the fan blends aerodynamic performance with Neo-Futuristic elegance. Designed to stir both air and emotion, the product introduces a new design language that flows into the future—reshaping expectations of what a ceiling fan can be. In a world where fluidic forms define architecture, fashion, and décor, this design goes beyond function—it stirs emotion. Crompton didn’t want a replication of the ordinary; the idea was to craft a statement piece that is timeless, seamless, and expressive. With no visible nuts or bolts, every contour is intentional, every curve purposeful. Fluido isn’t just about reimagining a fan—it’s about owning the design space and redefining how fans complement today’s curated, contemporary homes.
Speaking about the company’s newly launched product, Mr. Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. said, “Design has the power to add emotion, beauty and meaning, transforming how we experience everyday products. Where fans were once seen as purely functional, today they’ve become an extension of personal style and a key element of home décor. At Crompton, we’ve recognised this shift and are reimagining the fan category through a new design language inspired by the effortless flow of nature. With seamless, fluidic forms that reflect both movement and modernity, we’re blending aesthetics with performance to create fans that don’t just cool — they elevate spaces. This marks a bold step forward in our journey to lead with innovation, where form and function come together in perfect harmony.
